Hilton Honors Experience
The Brief…
‘ We were tasked with creating a vantage point that gave spectators a great view and that drummed up interest on site and TV coverage from around the world’
The Response…
Receiving international television coverage and the subject of European Tour social media coverage, this experience was showcased at five tournaments across Europe: BMW International Open, AIG Women’s Open, BMW PGA Championship, Aberdeen Standard Investments Scottish Open and The Open D’Italia.
Due to site restrictions, agreed locations and differing levels of sponsorship, the bed made an appearance in a few different guises to give the best coverage and value. We ensured that the experience and messaging remained consistent and exclusive throughout.
A completely unique experience in the world of golf – watch the best players in the world tee off and hole out from the comfort of your own BED!
Hilton Honors members would lay down in a Hilton bed greenside, be brought complimentary drinks, and watch from the best location on the hole. If a player hit a hole in one on the same hole, the guests in the bed at the time would win a once in a lifetime prize!
