HSBC Spectator Village
Fun, Innovative & Engaging!
The Brief…
‘Provide a fun, innovative and engaging activation space for spectators of all ages and abilities with a focus on the family demographic. Ensure visibility within a busy village space’
The Response…
WeAre3Fold designed and built an eye-catching space with an array of family-friendly activities. As a Rolex Series event, the design needed to reflect the stature of the tournament and the title sponsorship of our client.
The space included a relaxing massage area and nail bar that HSBC customers could use free of charge while their children ran around in a shaded soft play area. The space also included activities that showcased HSBC’s wider commitment to golf at a professional and grassroots level as well as their wider sporting sponsorship portfolio.
The structure we sourced allowed for a high level of shade which is always popular with visitors and allowed us to position branding at high levels, ensuring it could be seen from around the whole site.
