KIA Motors
The Brief…
‘Design, build and manage an eye-catching city centre stand’
The Response…
Roadshow
3Fold created a modular stand that could be installed in a matter of hours in challenging locations that championed the Kia brand, showcased the latest Kia model, incorporated UEFA Europa League assets and messaging from the UEFA Foundation for Children.
The City Centre activation visited 3 European cities (Seville, Berlin & London)
School Tour
In conjunction to the city centre activations, we handled the logistics and delivery of visits to local grassroots football clubs and schools in five European cities. We brought branded experiences and merchandise so that ambassadors could engage with young people. We also provided branding for showroom visits in each city.
The UEFA Europa League trophy travelled to a host of cities across Europe in the build-up to the final.
Kia’s sponsorship of the Trophy Tour was used to promote their CSR initiative ‘Boots in the Boot’ – a campaign encouraging members of the public to donate football boots that would be given to children living in a refugee camp in Jordan as part of the UEFA Foundation initiative.
