Loch Lomond Whiskies
The Open Championship,
Since 2018
4
open championships
80,000+
visitors throughout the week
30,000+
consumers in our tasting lounge
2 Floors
in 2022
In 2018, Loch Lomond Whiskies became the Spirit of The Open
The Brief…
‘Create a whisky bar, that isn’t a whisky bar’
The Response…
We designed a contemporary space that retained the essence of the brand and the history of the Championship.
Since Then...
We have created bars at four Open Championships (Carnoustie, Royal Portrush, Royal St Georges & St Andrews) promoting Loch Lomond Whiskies and incorporating its other brands such as Ben Lomond Gin and Champagne PIAFF.
At the 150th Open Championship in St Andrews in 2022, we designed a two-tier structure to include a VIP hospitality suite above the public bar and a pop-up concession selling whisky to the sell out crowds at The Open.
