SKY VIP
150th Open Championship
2022
7000+
participants
1st
Activation the The Open
5
Hole in ones
Only Sky Can!
At the 150th Open Championship in St Andrews, Sky VIP took the opportunity to activate in the spectator village.
The Brief…
‘Provide a unique golf experience that embodies this’
The Response…
WeAre3Fold created the The Sky VIP Zone which hosted two experiences for Sky VIP customers and prospects.
SKY VIP
We provided Sky customers with an experience that made them feel valued and appreciated. It also allowed Sky to maximise visibility of the Sky VIP brand to non-customers at the event and create awareness of the benefits of being a Sky VIP to current customers.
