Hilton Home of Hospitality

The Brief…

‘To maximise a 10m x 10m footprint within the official campsite of the Grand Prix to showcase Hilton messaging, the McLaren partnership, engage fans and host a Lando Norris driver appearance and Q&A session’

The Response…

In order to maximise the contracted footprint, we build a 2-tier ‘Home of Hospitality’ in the centre of the site. The ground floor showcased a McLaren show car, racing simulators, a reaction challenge and a host of McLaren racing memorabilia which all proved very popular with visitors.

The first floor and balcony acted as an exclusive lounge for Hilton Honors members. Here, they had access to complimentary drinks and snacks and had the best view on site. The balcony served as the perfect stage for Lando’s Q&A where thousands of fans gathered to hear his thoughts ahead of the race.